The internet has provided a more level playing field, which has allowed small companies to compete with large corporations, in a way which simply wasn’t possible with traditional marketing. Whilst this has offered a unique opportunity, it has also significantly increased the competition. So, in a highly competitive world, how do you ensure that your business stands out and gets noticed?
It’s not all about which company shouts the loudest; in order to succeed, you need to have a clear understanding of who you are trying to communicate with. Rather than trying to blast a message out to a broad audience that are also hearing messages from many other companies, you need to pinpoint the group of people that really want to hear what you have to say.
A Targeted Audience
You need to not only know who your target audience are, but also exactly what they want from you. Fortunately social media provides a valuable platform for engaging with this specific group of people and the opportunity to directly ask them what they want. By effectively using social media, customer research can be achieved much more effectively than in the past.
With this valuable information at your disposal, you can put into place the measures that allow you to deliver what they want. This needs to be at the heart of every business decision and you need to consistently deliver to a high standard and provide a complete package. If you achieve this, your target audience will help to share your message.
Whilst it is important to focus attention on your existing clients and ensure that you are delivering the best possible service to them, to increase market share, you also need to be able to attract new customers. For this reason, you need to build brand awareness; essentially put your company name in front of the people that you want to see it.
‘Out of sight is out of mind’ is a popular phrase that often rings true in business. To avoid this, you need to find ways of attracting attention to your company. PR campaigns and publicity stunts can provide the opportunity to blast your way into the limelight, but they can be costly and time consuming to arrange and if anything goes wrong, it can be damaging to your brand. A more cost effective, long term alternative is signage.
Signage can be added to the interior and exterior of your shop, offices or warehouse, so people see it every time they drive past. It can be applied to your fleet of vehicles, so they advertise your company whilst out on business, as well as when parked. Signage can also be used to create impressive exhibition stands and banners, which can be used whenever you are representing your company at other events.
By using the same logo, image or colours on all your signage, as well as your website, ad campaigns, social media profiles, business cards and on merchandise, your company can become instantly recognisable and easy to recall. If you would like to find a professional company to produce interior or exterior signage, High Wycombe based One Four Design are happy to provide a quote.