Transforming Wayfinding at Windsor Royal: New Totem Signs by ONE FOUR DESIGN
Windsor Royal Shopping Centre Gets a Fresh New Look with Totem Sign Rebrand by ONE FOUR DESIGN
As part of a significant rebrand at Windsor Royal Shopping Centre, ONE FOUR DESIGN was proud to play a key role in transforming the centre’s visual identity and enhancing visitor wayfinding through the design and installation of five large-scale totem signs.
Located in the heart of Windsor, just a stone’s throw from the iconic Windsor Castle, Windsor Royal Shopping Centre is a prestigious retail and leisure destination. The management team recently undertook a full rebrand to reflect a modern, vibrant experience—an initiative that included upgrading their signage to align with the centre’s new look and feel.
We were tasked with designing and delivering five double-sided totem signs positioned throughout the shopping centre. Each totem features a high-quality, durable finish that not only aligns with the updated brand identity but also stands up to the demands of high foot traffic and varied weather conditions.
Clear Navigation for a Better Visitor Experience
Each totem sign includes a detailed map of the shopping centre along with a comprehensive directory of shops, restaurants, and amenities, ensuring that visitors can easily navigate the space. Designed with legibility and accessibility in mind, the signage incorporates high-contrast layouts, clear iconography, and easy-to-follow directional cues.
Our in-house team worked closely with the client from concept through to installation, ensuring that every detail—from materials to placement—enhanced the user experience while delivering a sleek, modern aesthetic.
A Seamless Blend of Form and Function
These signs are more than just functional—they’re a key part of the centre’s visual landscape. The custom design reflects the premium nature of the shopping centre while maintaining durability and clarity. Materials were carefully chosen to complement the architecture and atmosphere of Windsor Royal, creating a cohesive look across the site.
Why Quality Signage Matters in Retail Environments
Effective signage is critical in retail and leisure spaces. Not only does it help visitors find what they’re looking for, but it also reinforces brand identity and creates a positive first impression. At ONE FOUR DESIGN, we specialise in crafting signage solutions that do exactly that—blending design excellence with practicality.
Looking to Upgrade Your Signage?
Whether you're planning a rebrand or simply want to improve customer navigation, ONE FOUR DESIGN offers bespoke signage solutions tailored to your needs. From initial consultation through to final installation, our team is here to help every step of the way.
